Coditude is seeking talented and dynamic optimizing copy and landing pages for search engine optimization. Performing ongoing keyword research including discovery and expansion of keyword opportunities. Researching and implementing content recommendations for organic SEO success.
Responsibilities:
- Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns
- Track, report, and analyze website analytics and PPC initiatives and campaigns
- Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
- Optimize copy and landing pages for search engine marketing
- Perform ongoing keyword discovery, expansion and optimization
- Research and implement search engine optimization recommendations
- Research and analyze competitor advertising links
- Develop and implement link building strategy
- Work with the development team to ensure SEO best practices are properly implemented on newly developed code
- Work with editorial and marketing teams to drive SEO in content creation and content programming
- Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
Qualifications:
- Excellent writing ability with language proficiency
- Strong research skills
- Understanding of SEO principles
- Proficiency in content strategy development
- Skills in data analysis and interpretation
- Project management capabilities
- Familiarity with digital marketing tools and platforms
- Strong editing and proofreading skills
Skills:
- Proven SEO experience
- Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing.
- Solid understanding of performance marketing, conversion, and online customer acquisition
- In-depth experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)
- Experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite)
- Experience with A/B and multivariate experiments
- Working knowledge of HTML, CSS, and JavaScript development and constraints
- Knowledge of ranking factors and search engine algorithms
- Up-to-date with the latest trends and best practices in SEO and SEM
- BS/MS degree in a quantitative, test-driven field
Perks:
- Competitive salary and benefits
- Opportunities for professional development and growth
- Creative and collaborative work environment
- Being part of a forward-thinking and innovative team
Characteristics:
- Quality : The single most important characteristic of SEO-ready content is quality – high quality.
- Readability : Readability refers to how easy your content is to read based on writing style (not font size or misspellings, for example, although those matter, too)
- Keyword Density : While keyword density isn’t most important, it’s something to consider. First of all, don’t write your content with a high keyword density in mind, or it will sound unnatural.
- Originality : If your content isn’t original, all of your SEO efforts are for naught. If you reuse content over and over again on your website, or if you “borrow” someone else’s content, your website may be penalized for duplicate content.
- Good Grammar : If you haven’t carefully edited your content for misspellings and grammatical errors, it isn’t SEO-ready. Google will detect misspellings and grammatical errors.
How to apply:
- Step 1:Email your CV and a sassy short cover letter to [HR email address] with the subject "Copywriter Position - [Your Name]"
- Step 2:HR interview to discuss your background and how you fit the role.
- Step 3:Complete a personality test and written assessment to evaluate your copywriting skills.
- Step 4:Meet with our marketing team members for a cultural fit assessment.
- Step 5:Welcome to Coditude!
Join our vibrant team and contribute to our growth in an environment where creativity, innovation, and excellence are valued and nurtured. We look forward to having you onboard!
